Privacy Policy

Privacy Policy

WAB2C is a service of Alams Innovate Private Limited. We provide a software platform and onboarding help that connects with WhatsApp Business solutions through our approved BSP partners. We are a facilitator of messaging services only. We are not WhatsApp, we are not Meta, and we do not control their networks, policies, or approvals.


1, Who we are and role of BSP partners

a, WAB2C is offered by Alams Innovate Private Limited.

b, We work with approved Business Solution Providers, BSP, to enable WhatsApp Business services.

c, For customer data sent through our platform, you are the data controller and we act as a processor or service provider on your instructions.

d, WhatsApp and Meta act under their own terms. Approvals, template decisions, throughput, delivery, bans, and green tick outcomes are controlled by WhatsApp and Meta. We do not guarantee any such outcomes.


2, Information we collect

Account Information, name, email, phone number, company details, billing information

Usage Data, message volumes, API calls, feature usage, performance metrics

Technical Data, IP addresses, device information, browser type, access logs

Communication Data, support tickets, feedback, correspondence with our team


3, How we use your information

Provide and maintain the platform that connects to WhatsApp Business services through BSP partners

Process payments and manage billing

Provide customer support and technical assistance

Improve our services and develop new features

Comply with legal obligations and regulatory requirements

Send service updates and important notifications


4, Information sharing

We do not sell, trade, or rent personal information. We may share information with

META and BSP partners, as required for WhatsApp Business functionality and compliance

Service providers, hosting, analytics, payment, fraud prevention, who help us deliver the service

Legal authorities, when required by law or to protect rights and safety

Business transfers, in case of merger, acquisition, or asset sale


5, Your responsibilities as the customer

a, You collect valid consent from end users and respect opt out.

b, You are responsible for message content, media, catalogs, offers, claims, and any results.

c, You use approved templates and follow WhatsApp, Meta, telecom, and local laws in Pakistan and in any other country you target.

d, You confirm that your products and services are lawful and you will not use the platform for spam, scams, or harmful content.

e, You keep credentials secure and manage user access in your team.


6, Data security

We apply industry standard measures including

Encryption in transit

Secure data centers and monitoring

Regular security reviews and access controls

Employee training and least privilege

Where applicable we align with SOC 2 style controls through our vendors


7, Data retention

We keep data only as long as needed to provide services and meet legal obligations. Message event data is typically retained for up to 30 days unless a longer period is required by law, billing, or dispute resolution.


8, Your rights

You may

Access and review your personal information

Request correction of inaccurate data

Request deletion of data, subject to legal and operational needs

Object to certain processing

Request data portability where technically possible

Contact privacy@alamsinnovate.com to exercise rights. We may need to verify your identity.


9, International transfers

We may use secure cloud providers outside Pakistan. Where data is transferred internationally we use contractual and technical safeguards.

10, Third party platforms and links

When you use WhatsApp Business or any third party tool, their terms and privacy rules apply. We are not responsible for their actions, decisions, outages, or policies.


11, Legal notices, limitations, and indemnity

a, Facilitation only, WAB2C and Alams Innovate provide a software platform and facilitation with BSP partners. We do not promise delivery rates, approval outcomes, green tick status, uptime of third parties, or any sales or marketing results.

b, No liability for content, you are solely responsible for the content you send and any claims that arise from it, including advertising claims, privacy violations, and consumer protection matters.

c, Service availability, the service depends on networks, BSPs, Meta, telecoms, hosting, and the internet. We are not liable for delays, failures, or changes by these parties.

d, Compliance, you are responsible for compliance with WhatsApp policy, Meta policy, PTA and telecom rules, data protection and spam laws, and any sector rules.

e, Indemnity, you agree to defend and indemnify WAB2C, Alams Innovate, and our BSP partners against any claim, loss, fine, penalty, or cost that arises from your use of the service, your content, your violation of law or policy, or your misuse of data.

f, Limitation of liability, to the maximum extent allowed by law, the total liability of WAB2C, Alams Innovate, and our partners for any claim is limited to the amount you paid to us for the service in the three months before the event that gave rise to the claim. We exclude indirect, incidental, special, punitive, or consequential damages, including lost profits, loss of data, loss of business, or reputational harm.

g, No warranty, the service is provided as is and as available. We disclaim any implied warranties of merchantability, fitness for a particular purpose, and non infringement.

h, Force majeure, we are not liable for events outside our reasonable control, including outages, cyber incidents, regulatory actions, strikes, natural events, or changes in third party policies.


12, Children

Our platform is for business users. We do not knowingly collect data from children.


13, Changes to this policy

We may update this policy to reflect changes in the service or law. We will post the new version with the new effective date. For material changes we may notify you by email or through the dashboard.


14, Contact

Alams Innovate Private Limited

Email, privacy@alamsinnovate.com


15, Brand notice

WAB2C is a service of Alams Innovate Private Limited. WAB2B is our Business to Business site. WhatsApp and Meta are separate companies with their own policies and trademarks.