Last Updated: 04-10-2025 03:07 AM
Last Updated, January 2025
a, WAB2C is a Business to Consumer messaging and marketing service offered by Alams Innovate Private Limited.
b, We enable WhatsApp Business communication through our approved Business Solution Provider partners, BSP.
c, We are a technology facilitator and software platform, we are not WhatsApp or Meta, we do not control their networks, approvals, or policies.
a, Customer means the business that registers an account and uses the service.
b, End User means a person who receives messages from the Customer.
c, BSP means a WhatsApp approved Business Solution Provider that connects messaging services.
d, Services means the WAB2C platform, websites, APIs, dashboards, and related onboarding or support.
a, WAB2C provides campaign tools, automation flows, team inbox, templates, analytics, and integrations that connect to WhatsApp Business services through BSP partners.
b, Features may change over time to improve performance, security, and compliance.
c, Any beta or preview feature is provided as is, with no service level commitments.
a, Approvals, template decisions, throughput, rate limits, green tick outcomes, and delivery are controlled by WhatsApp and Meta, not by Alams Innovate.
b, Connectivity is provided through BSP partners. The Customer agrees that such third parties may process data as required to deliver messages.
c, WAB2C, Alams Innovate, and BSP partners do not guarantee delivery, response, or commercial outcomes.
a, The Customer must provide accurate company and contact information and keep it updated.
b, The Customer is responsible for all activity under its account and for safeguarding credentials and API keys.
c, The Customer will assign users and roles responsibly and will remove access for users who leave the organization.
a, Obtain valid opt in from End Users before sending messages and respect opt out requests.
b, Use approved templates and follow WhatsApp and Meta policies, telecom rules, PTA guidelines, consumer protection and advertising rules, privacy and data protection laws in Pakistan and in any target country.
c, Ensure that all content, media, catalogs, claims, price lists, and offers are lawful, accurate, and not misleading.
d, Respond to End User inquiries and complaints in a timely manner.
e, Maintain backup copies of important data and exports as needed for business records.
a, Sending spam or messages without consent.
b, Engaging in fraud, scams, hate, harassment, or illegal products or services.
c, Distributing malware or attempting to disrupt or probe the service.
d, Impersonating any person or entity or misusing trademarks.
e, Using the service in any way that violates law or platform policy.
a, The Customer owns its content and grants Alams Innovate and BSP partners a limited license to process that content only to provide the service.
b, Alams Innovate owns the platform, software, and all related intellectual property. No rights are granted except as expressly stated.
a, Processing of personal data is governed by the WAB2C Privacy Policy.
b, For Customer data about End Users, the Customer is the controller and Alams Innovate acts as a processor or service provider on documented instructions.
c, The Customer will provide legally sufficient privacy notices to End Users.
a, Fees, message rates, and plan terms are shown in the order form or the dashboard.
b, Charges may include platform fees, messaging fees from BSP or Meta, and applicable taxes.
c, All fees are non refundable unless expressly stated.
d, We may suspend or limit the service for non payment after notice.
e, The Customer is responsible for any taxes and government charges, excluding our income taxes.
a, We may apply reasonable rate limits and storage limits to protect service quality.
b, Excessive or abusive use that risks service stability may result in temporary throttling or suspension.
a, We may modify features, interfaces, and integrations to improve reliability and compliance.
b, We may suspend or terminate access immediately if there is suspected abuse, legal risk, violation of these terms, or non payment.
a, Either party may terminate with thirty days written notice, unless a separate contract states otherwise.
b, Upon termination the Customer must stop using the service and pay all amounts due.
c, We may provide limited access for export for a short period after termination, subject to law and security.
a, The service is provided as is and as available.
b, We disclaim all implied warranties, including merchantability, fitness for a particular purpose, and non infringement.
c, We do not warrant uninterrupted or error free operation, or compatibility with every device or network.
a, To the maximum extent allowed by law, WAB2C, Alams Innovate, and our BSP partners are not liable for indirect, incidental, special, punitive, or consequential damages, including lost profits, revenue, data, goodwill, or business interruption.
b, The total cumulative liability of WAB2C, Alams Innovate, and our BSP partners for any claim is limited to the fees paid by the Customer to Alams Innovate for the service during the three months before the event that gave rise to the claim.
c, These limits apply even if a remedy fails its essential purpose.
The Customer will defend and indemnify WAB2C, Alams Innovate, and our BSP partners from any claim, loss, cost, fine, or liability arising from the Customer’s content, messages, products, or services, the Customer’s violation of law or platform policy, or the Customer’s misuse of the service.
We are not responsible for failure or delay caused by events beyond our reasonable control, including outages, cyber incidents, government actions, strikes, natural events, or changes by third party platforms or telecom providers.
Each party will protect the other party’s non public information and will use it only to perform under these terms.
We may use the Customer name and logo in customer lists and case studies unless the Customer opts out in writing.
The service may link or interoperate with third party tools and sites. Their terms and privacy rules apply and we are not responsible for them.
We will send notices to the email in the Customer account. The Customer will send notices to legal@alamsinnovate.com. Notices are treated as delivered on the day sent, excluding weekends and public holidays.
The Customer may not assign these terms without written consent. We may assign in connection with a merger, acquisition, or sale of assets.
These terms are governed by the laws of Pakistan. Courts located in Pakistan shall have exclusive jurisdiction. Each party consents to personal jurisdiction and venue.
We may update these terms to reflect changes in services or law. The updated terms are effective when posted. Material changes may be notified through email or the dashboard.
These terms, the order form, and any signed addendum form the entire agreement. If there is a conflict, a signed addendum controls over these terms, and these terms control over any help article or marketing page.
Alams Innovate Private Limited
Email, legal@alamsinnovate.com